Sports & Entertainment Marketing
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RESOURCES
NOTES
CHAPTER 1 - WORLD OF MARKETING
Demographics Breakdown Exercise
CHAPTER 2 - SPORTS & ENTERTAINMENT: CONNECTIONS AND CONTRASTS
CHAPTER 3 - THE SPORTS MARKET
Chapter Three Section 3.1: https://docs.google.com/document/d/1PSe1TzBWQo_xTMvxtLQg_0O2ALF7TX4gKStax_sRbA4/edit?usp=sharing
Chapter Three Section 3.2: https://docs.google.com/document/d/1gbBvQQjaaedU7QsDq0Bz9iRuIpAm1E8-UcaAtlMQ3_w/edit?usp=sharing
CHAPTER 4 - THE CONSUMER AND SPORTS PRODUCTS
Chapter Four Section 4.1: https://drive.google.com/open?id=1w1s-44kkhF4bnHlUlLlA3b3EnGd_ktEijn__At6HElc
Chapter Four Section 4.2: https://docs.google.com/document/d/1qdLNS7LLQ9uw5rfMLUa8csc6DVMzfRZHe_4ZbvEFh2U/edit?usp=sharing
CHAPTER 5 - PRODUCT AND PRICE DECISIONS: SPORTS
Chapter Five Section 5.1: https://docs.google.com/document/d/1mb-k_yFGEfFI7aQGQ6Jaivv2Un-giMeeehmXwUcH228/edit?usp=sharing
Chapter Five Section 5.2: https://docs.google.com/document/d/1vPHELRFbahbe3rXQTCxId2ZWSElxrdOWlXHhLI7Moa8/edit?usp=sharing
SUPERBOWL COMMERCIAL - 30 SECOND SPOT
Articles:
1. 2019 Commercials - https://adage.com/article/super-bowl/2019-superbowl-liii-ad-chart/315605/
2. 2018 Commercial Cost - https://adage.com/article/special-report-super-bowl/super-bowl-ad-spending-history-charts-52-years/311881/
3. 2018 Commerical Ratings - http://superbowl-ads.com/
3. Best all time Commercials - https://bleacherreport.com/articles/2755254-the-best-super-bowl-commercials-of-all-time#slide5
Worksheet: https://drive.google.com/open?id=0B_AelomKQG1NQ1ljUjdPQUZ0N1E
2-Column Script: https://drive.google.com/open?id=0B_AelomKQG1NLTc4ZVRfOXNIUGM
Storyboard: https://drive.google.com/open?id=0B_AelomKQG1NS0hUakw4MTJrUjA
Chapter TWO: Chapter 2 Q & A
