RESOURCES

NOTES

CHAPTER 1 - WORLD OF MARKETING

Chapter One Section 1.1: https://drive.google.com/open?id=1EPBVm-j6ae4rTmBIllLUAQjJ0ZYq5efXKDP0Km3L9xs

Chapter One Section 1.2: https://drive.google.com/open?id=1XbQO3yXL16fJgjJ28vRkaV-5oR0d025rkbPJKmickMQ

CHAPTER 2 - SPORTS & ENTERTAINMENT: CONNECTIONS AND CONTRASTS

Chapter Two Section 2.1: https://docs.google.com/document/d/1GceH61oE18H4efa6ylc9TFaWMqh9cFNi_kmcY9A-wnk/edit?usp=sharing

Chapter Two Section 2.2: https://docs.google.com/document/d/1KaulnQIwQByqBjyY_bjGJcLDRvnj86uVCgKtKc-AcOM/edit?usp=sharing

Chapter Two Section 2.3: https://docs.google.com/document/d/1jK_lO-Epo_IvZFGsgzhbfDkPI4I_Ln6_Z2xOT7cYgtk/edit?usp=sharing

CHAPTER 3 - THE SPORTS MARKET

Chapter Three Section 3.1: https://docs.google.com/document/d/1PSe1TzBWQo_xTMvxtLQg_0O2ALF7TX4gKStax_sRbA4/edit?usp=sharing

Chapter Three Section 3.2: https://docs.google.com/document/d/1gbBvQQjaaedU7QsDq0Bz9iRuIpAm1E8-UcaAtlMQ3_w/edit?usp=sharing

CHAPTER 4 - THE CONSUMER AND SPORTS PRODUCTS

Chapter Four Section 4.1: https://drive.google.com/open?id=1w1s-44kkhF4bnHlUlLlA3b3EnGd_ktEijn__At6HElc

Chapter Four Section 4.2: https://docs.google.com/document/d/1qdLNS7LLQ9uw5rfMLUa8csc6DVMzfRZHe_4ZbvEFh2U/edit?usp=sharing

CHAPTER 5 - PRODUCT AND PRICE DECISIONS: SPORTS

Chapter Five Section 5.1:  https://docs.google.com/document/d/1mb-k_yFGEfFI7aQGQ6Jaivv2Un-giMeeehmXwUcH228/edit?usp=sharing

Chapter Five Section 5.2:  https://docs.google.com/document/d/1vPHELRFbahbe3rXQTCxId2ZWSElxrdOWlXHhLI7Moa8/edit?usp=sharing

SUPERBOWL COMMERCIAL - 30 SECOND SPOT

Articles:

1.  2019 Commercials - https://adage.com/article/super-bowl/2019-superbowl-liii-ad-chart/315605/

2.  2018 Commercial Cost - https://adage.com/article/special-report-super-bowl/super-bowl-ad-spending-history-charts-52-years/311881/

3.  2018 Commerical Ratings - http://superbowl-ads.com/

3.  Best all time Commercials - https://bleacherreport.com/articles/2755254-the-best-super-bowl-commercials-of-all-time#slide5

Worksheet:  https://drive.google.com/open?id=0B_AelomKQG1NQ1ljUjdPQUZ0N1E

2-Column Script:  https://drive.google.com/open?id=0B_AelomKQG1NLTc4ZVRfOXNIUGM

Storyboard:  https://drive.google.com/open?id=0B_AelomKQG1NS0hUakw4MTJrUjA

 Chapter TWO:  https://docs.google.com/document/d/1YGzx-0LJY78iXwz0HyDAR27iUOY8bKd7k3tDLb7Xlm0/edit?usp=sharing