Wall Street

Sports & Entertainment Marketing

  • GREAT VALLEY SCHOOL DISTRICT

    GREAT VALLEY HIGH SCHOOL

     

    Sports & Entertainment Marketing

    Business/Technology Elective

     

    Grade Level:  10th, 11th and 12th       
    Length of Course:  Year
    Periods Per Cycle:  3 periods/cycle
    Credit:  .5 credit
    Duration of Session:  47 Minutes     
    District Phone Ext:  2125
    Teacher:  Mr. Balderson
    Email Address: kbalderson@gvsd.org
                                   

     

    COURSE DESCRIPTION
    In today’s competitive business climate the success of a company hinges on how effectively it markets its products and services.  This course introduces students to the skills necessary to be a successful marketer in our global economy using events and situations in the areas of sports and entertainment.  The course will combine textbook, computer simulations, and real world experiences to educate the students in the functions of marketing, concepts of leadership, finance, human resources, ethical and legal issues, product management, and consumer relations.  The students will apply creative and high-level thinking to real-world business situations.

     
    The importance of Sports and Entertainment Marketing:

    Sports and entertainment are two of the most profitable industries in the U.S.
    World’s largest business
    One of the fastest growing curriculums in college
     

     

    COURSE OBJECTIVES / OUTLINE

     

    Overview of Marketing
    The Four P’s of Marketing; the “Marketing Mix”
    Economics of the Sports and Entertainment Industry
    Business Plan
    Promotional Mix
    The Sales Process
    Advertising
    Event Planning
     

     

    TEXTBOOKS / RESOURCES
     

    Sports & Entertainment Marketing, Glencoe Marketing Series, 2005. 

     

    All resources will be kept in the classroom and available to all students at any point during the school day.

     

     
     
    SOFTWARE
     

    Virtual Business - SPORTS, Knowledge Matters, Inc. 

     

     

    PROCEDURES FOR EVALUATION

     

    A  Total Points system of grading is used in this class.  Each assignment, project, quiz, etc., is worth a certain number of points.  The points the students earn are recorded in the electronic grading program.  At the end of the marking period, the students’ quarter grade will be determined by dividing the total number of possible points into the total number of points earned by each student.  Because the teachers at Great Valley use an electronic grading program, students and parents have the ability at any time to know what his or her current average is.  There will generally be no homework given for this course (although students may be required to bring in pictures and or other materials to use for various projects).

     

     

    Class Participation

     

    Students are required to participate in all classroom discussions as well as classroom projects demonstrating the various units of study.